That is the bird’s eye view. Here’s the fun part.
When you register for a liquor license, you need to check various local government units’ requirements. Your state’s licensing board will give you a checklist, which can be pretty long in some territories.
The length of the checklist also depends on the kind of business you have, i. e. whether you are a manufacturer, distributor or retailer. When you file your application, its evaluation can take months. And you better hope that no one contests it because that will prolong the already painful process.
Your liquor license makes you eligible for an alcohol shipper’s license. When you apply for one, you must know that states require different applications for each beverage type. If you want a permit that covers all products, know that it will cost a lot more.
Additionally, some territories forbid direct shipping to consumers and allow only licensee-to-licensee shipping. This means that you have to make sure that you are sending to the right destination every time you send to a customer living out-of-state. The address could be the customer’s or that of a licensed liquor store nearby.
When looking for carriers, you may think of USPS as your first choice, as it offers very low rates to small and micro-businesses. However, the post office does not accept B2B and B2C alcohol shipments. Your choices then boil down to three privately-owned logistics handlers: FedEx, UPS and DHL. You need to open an account with any of them and provide your credentials as an authorized alcohol shipper.
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When you ship your product for the first time, expect the process to be tedious because that’s also the time for you to create an account with your chosen carrier. However, the next ones after that will be easier as the paperwork becomes less.
So if you’re serious about expanding your alcohol business, you need to prepare for it far in advance and have access to larger funding.