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Category: enKo Products

November 21, 2020

Rollo Label Holder for Rolls and Fanfold Labels – Product Review

This isn’t another Rollo printer review. We already did one in our blog, Best Direct Thermal Printers for Small Businesses 2020, and others have done theirs, too. Rather, this is an assessment of its accessory, the Rollo label holder, and then some. The Rollo thermal printer has been many online sellers’ go-to unit for the […]

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November 20, 2020

Using Pantone Colors for Packaging and Branding

“Classic Blue is the Pantone Color of the Year 2020.” This line will most likely puzzle the average consumer. He’ll probably say, “Yup, 2020 is blue, alright,” then drift away to thoughts of COVID-19. But to craftsmen, packaging designers, fashion experts, and pretty much everyone else who works with color, this statement virtually determines life. […]

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November 19, 2020

20 Customer Retention Strategies to Boost Sales

—– Explains the Definition and Benefits of Customer Retention] —– Good product quality is not the only key to business longevity. You may have served the best apple cobbler on opening day, but your venture may be cut short unless you know how to get customers to buy again. Customer retention is not just a […]

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November 16, 2020

How to Make a Good Unboxing Experience Even on a Budget

—– [Inexpensive Marketing Ideas for Startups] —– The unboxing experience has emerged as a powerful digital marketing tool in the last few years. Leveraging unboxing videos has become an effective way for small businesses to compete with big names. Social media influencers’ unboxing videos elicit FOMO among viewers, enough to drive up sales. Typically, the […]

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November 15, 2020

12 Reasons Why Branding Is Important

—– [Value-Building Snippets for Startups] —– Small businesses are the US economy’s major driving force. However, statistics show that one American startup in every five closes up shop within two years of launching. After 10 years, only two will remain, and after 20, just one will be left standing. Aside from the budget, a critical […]

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November 11, 2020

12 Black Friday Cyber Monday Shipping Tips for Ecommerce

Thanksgiving signals the start of the yuletide season in the US. People take advantage of the Black Friday and Cyber Monday deals filling the ads even before Turkey day. Traditionally, Black Friday sales take place in brick-and-mortar stores, while Cyber Monday is saved for e-commerce and 3rd party marketplace. Increasing competition blurred the lines in […]

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November 10, 2020

Digital Marketing for Small Businesses During Pandemic

The Coronavirus Effect: Digital Marketing’s Increasing Importance to Small Businesses As we’re writing this article, the LA Lakers just won the 2020 NBA Championship. Being long-time sports fans, it’s hard to believe that the normally packed basketball stadiums would be reduced to a drab, nearly empty bubble this year. Such is the Coronavirus’ impact on […]

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October 30, 2020

Bubble Cushioning Wrap vs Newsprint Paper

— Which is Better for Moving—Bubble Cushioning Wrap or Newsprint Paper? — Whether you’re getting out of your garage to a new office downtown or starting your own moving company, you’re probably thinking of ways to cut packing costs. You must have asked yourself several times if bubble cushioning wrap or newsprint paper is better […]

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October 28, 2020

Barcode Mistakes: Causes, Consequences and Solutions

Barcode fails are common, and unfortunately, very costly. The ramifications can range from simple scanning inaccuracies to life-threatening medication errors. That’s why establishments relying on these ciphers must ensure their accuracy if they want to incorporate them into their daily operations. In this blog, we shall discuss various causes of bad barcodes, their consequences and […]

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October 27, 2020

Barcode Printing: 7 Easy Ways to Print Quality Barcodes

We recently covered the barcode basics, explaining how these ciphers work, their benefits and the most commonly encountered types in US retail. We also discussed ways to get a UPC and EAN, two of the most important retail barcodes. If you already have a few barcodes for your business, the next thing to do is […]

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