Environmental concerns are not something that faddists just conjured up. Trash is really suffocating our planet. Burn it, and you release carcinogens into the air. Put chemicals on it, and the byproducts can leach into soil and water, killing plants and aquatic life forms. And you certainly just can’t leave it alone. Ugh! Of course, you could just keep typing away on your spreadsheets and leave it to the government to solve it. But should you? CONTENT Green Marketing The Rewards of Using Eco-Friendly Packaging Stuff that Makes Up Environment-Friendly Packaging Ways to Go Green with Your Packaging Green Marketing There’s money to be made from going green, and it’s not just from recycling waste. Green marketing, which involves pitching a brand by highlighting its environmental benefits, has been used as a business tool for decades. And for lots of good reasons: Brand Loyalty Human Centric Less Promotional Costs BenefitsofGreenMarketing Successful PR Strategies Willingness to Purchase Widely Recognized Eco-friendliness inspires loyalty to a brand because of its potential contributions to humanity. Even when the economy takes a hit, green products tend to remain popular, and their sales do not dip significantly. They are thought to protect human health, which is priceless during troubled times. Associating a brand with eco-friendliness reduces promotional costs. PR strategies centered on environmental advocacy are highly successful. The majority of customers, especially the millennials, are willing to pay for eco-friendly products even if they are a bit pricier. Green products are accepted widely by regulatory organizations. The American market, in particular, is very supportive of ecologically conscious businesses. Studies reveal the possible reasons behind such a preference: American consumers believe that recycling saves time, money and other resources. They think that nature-friendly substances are generally healthier for humans. They would like to save the environment for future generations. They perceive green products to be better than the competition. It is a way for them to show that they care about their planet. The Rewards of Using Eco-Friendly Packaging Companies that use sustainable packaging derive many benefits from it. minimizeswaste enhancesbrandimage reducesmanufacturingcosts lessenscarbonemissions less toxicto humans Minimizes waste The use of biodegradable materials lessens the accumulation of imperishable clutter. This diminishes the need to clear waste with expensive equipment and harsh chemicals, helping you secure sanitary permits more easily. Plus, you get to do your part in saving the environment. Enhances brand image Environment-friendly materials can make for some unique and interesting packaging designs, which you can use in your branding strategy. Big celebrities, like Leonardo DiCaprio, Drew Barrymore, Gwyneth Paltrow, and Miranda Kerr, are big into green advocacy. It’s not as hard to solicit support for brands going green as compared to the alternative. Learn More: See all direct thermal labels in our store. Buy Cheap Dymo Shipping Labels at enKo Products! Order your Stretch Film online from enKo Products today! Choose enKo Products for all your bubble wrapping needs. Get the best deals on newsprint paper roll wholesale orders from enKo Products today! The Body Shop is known for its environmental activism, which has always been one of this brand’s most appealing qualities. Reduces manufacturing costs Reusing containers lessens the need for new raw materials, which tend to drive up overall costs. You also lower your energy requirements when you depend less on specialized fabrication equipment for packaging. Lessens carbon emissions Reducing energy and raw material consumption curbs the release of greenhouse gases and hazardous fumes into the atmosphere. Less toxic to humans Switching to naturally derived materials significantly lessens exposure to poisons present in various types of synthetic packaging. Stuff that Makes Up Environment-Friendly Packaging Raw materials that are considered environment-friendly may have one or more of the following characteristics: RECYCLABILITY These materials can be cleaned and reused, or processed and transformed into other container types. Examples are cardboard, glass, leather, canvas, wood, aluminum and copper. BIODEGRADABILITY They can decay on their own or are compostable. Examples are thin paper and various plant-derived plastics. Organic fabrics such as cotton, hemp, palm leaves and tapioca are both strong and biodegradable. ORGANIC They may be obtained from natural sources. Extracts from cornstarch, milk protein, soy, seaweed, chicken feathers, liquid wood and a host of other organic substances generate different kinds of durable yet biodegradable plastics. Ways to Go Green with Your Packaging Do you think your product will look good in an eco-friendly packaging? Once you decide to pack and ship green, you have plenty of raw materials to choose from. Use Eco-Friendly Containers These protect your products during transport or while on display. You can leave them plain to enhance that green vibe or separate your brand from the pack by coloring them. Boxes can be made of aluminum or cardboard. Bags and pouches can be fashioned from organic fabric and plastics. Mailers can be crafted from paper and organic fibers and plastics. Please read our blog Visual Saliency: How You Can Attract More Customers Using Colorful Packaging for more tips on using packaging colors to influence buying habits. Use Newsprint Fillers They cushion the product during shipping. They can be made from biodegradable materials, such as corrugated cardboard and newsprint paper. Use Sustainable Labels Retail tags are typically made of paper and environmentally friendly acrylic adhesive. enKo Products offers affordable sheet labels and various kinds of direct thermal labels that can go nicely with sustainable packaging. Make sure that your clients notice the change by adding a uniquely designed eco-friendly symbol beside your brand logo. For a more detailed guide on choosing your labeling materials, please read our two-part blog, Permanent and Peelable Labels and Creating the Face of Your Label. Laser Printer Labels Number of sheets : 100 / pack Size (inch) : 2″ x 4″ & 3-1/3″ x 4″ & 3-1/2″ x 5″ AS LOW AS $11.77/PACK Use Environmentally-Friendly Inserts They include stickers, brochures, feedback sheets, coupons, thank-you notes and product samples. The materials for most of these items can be made from paper, but product samples can use paper, natural fabric or organic plastic for style. Use Biodegradable Sealing Tapes They can be made of cellulose. EcoEnclose has a wide selection of biodegradable tapes that you can order online from their website. Conclusion Most American consumers are passionate about protecting the environment and support companies upholding the same cause. Rather than viewing it as merely another fad, think of going green as a long-term marketing strategy. Switching to sustainable packaging is a great start in advertising your brand as nature-friendly. It will enable you to promote your products effectively while doing your part in preserving the environment. If you want to take your packaging design into a greener level, have a look at enKo’s sustainable packaging options. Facebook Twitter Youtube Instagram Like & follow our social media pages to see more updates and promotions ! 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