—– [Advantages, Disadvantages and Eco-Friendly Beauty Solutions] —– Currently, there is clamor worldwide to use sustainable packaging in the cosmetics industry, largely driven by consumer and e-commerce trends. Even before the COVID-19 pandemic started, beauty products had been using up billions of plastic units yearly, accounting for a huge portion of environmental waste. Additionally, much […]
—– [Packaging Cosmetics Part 1: FDA Cosmetic Labeling Requirements] —– Beauty products are chemicals put on the body to enhance one’s looks. “Chemicals.” That word alone should make anyone cautious. The food that we eat is made of chemicals, and so is the air we breathe. But cosmetics are a different kind altogether. That is […]
—– [Guides for Setting Up Bleeds on Illustrator, InDesign, Photoshop CS6, QuarkXpress and Word] —– Label design is a vital element of packaging and branding. Its role is to capture the customers’ attention while giving them potentially life-saving information, all in a minute’s fraction. Design details are important, and they can make or break a […]
In our blog, Using Pantone Colors for Packaging and Branding, we discussed the Pantone Matching System (PMS) and mentioned three other business-relevant color systems. Those are CMYK, RGB and HEX. We also pointed out that the PMS and CMYK were mostly used for printing, whereas RGB and HEX were more for digital graphics. However, missing […]
“Classic Blue is the Pantone Color of the Year 2020.” This line will most likely puzzle the average consumer. He’ll probably say, “Yup, 2020 is blue, alright,” then drift away to thoughts of COVID-19. But to craftsmen, packaging designers, fashion experts, and pretty much everyone else who works with color, this statement virtually determines life. […]
—– Explains the Definition and Benefits of Customer Retention] —– Good product quality is not the only key to business longevity. You may have served the best apple cobbler on opening day, but your venture may be cut short unless you know how to get customers to buy again. Customer retention is not just a […]
The Coronavirus Effect: Digital Marketing’s Increasing Importance to Small Businesses As we’re writing this article, the LA Lakers just won the 2020 NBA Championship. Being long-time sports fans, it’s hard to believe that the normally packed basketball stadiums would be reduced to a drab, nearly empty bubble this year. Such is the Coronavirus’ impact on […]
We recently covered the barcode basics, explaining how these ciphers work, their benefits and the most commonly encountered types in US retail. We also discussed ways to get a UPC and EAN, two of the most important retail barcodes. If you already have a few barcodes for your business, the next thing to do is […]
In our blog, 2020’s Best Online Selling Sites for Beginners and Small Businesses, we discussed the various online sites that startups can explore. We mentioned that it could be very competitive to start on platforms like Amazon. Adding to the challenge is the fact that their requirements from full-time sellers are not straightforward. One of […]
Documentation is indispensable in commerce. Without a reliable data recording system, there’s no way we can ensure business accountability, see purchasing patterns, gauge success, minimize product fails and predict the market’s direction. In a highly wired country like the US, all these things must be done in a snap, and the barcode’s impact on efficiency […]
